Okja is a film about the conflict between the film industry and animal rights. For Levi-Strauss, texts usually include the difference in contrast between binary oppositions, in this trailer it is clear that audiences are invited to side with the small innocent girl who takes on the might of corporate greed, personified by Tilda Swinton. For stuart hall the meaning of a text resides in the viewer not in the text itself, however the preferred reading would be not he side of animal rights, partly because the little girls and the super pig are cute.
The establishing shot in the trailer is set in a very peaceful and beautiful environment which is juxtaposed to the chaotic city. the twist in the trailer is when we cut to a room full of fishing lights and a large room full of journalists in which the villain says "most importantly it needs to taste good". Next there is a motivated edit where we see an over the shoulder shot of the young girl looking at the empty space in which the animal once lay. the soundtrack suddenly becomes fast paced suggesting the importance and danger.
In keeping with all trailers there is usually very little dialogue, just one liners. Here till grins in a , "its a shame we had to tell all those little white lies". Earlier the spokesman for the animal activists tells the young girl "were gonna get Okja back".
Trailers need to build towards an explosive end. A series of rapid straight cuts help achieve this. the music consistently intensifies toward the end of the film increasing tension.
This trailer was brand new when we watched it in class. We identified its USP. You have paid attention to some aspects of narrative theory, such as how binary opposites help audiences take meanings from texts.
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