Frank Ash is a creative consultant at the BBC Academy and teaches creativity and storytelling techniques. He enforces the importance of targeting a specific audience and this can be achieved by deciding your top line and big question.
OUR TOP LINE: A young visits France to find work experience and goes to stay with her aunty who she has not seen since she was an infant. Over each day the aunty becomes more controlling which soon turns into a more serious threat to Molly. The aunt is clearly psychopathic as she makes Molly's stay with her a life and death experience. Towards the end of the trailer we also learn that the entire time this was being made into a sick and twisted game show.
OUR BIG QUESTION : Will Molly ever escape her aunty's house?
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