FILM TRAILER: WHY?

WHY

When the distributor has decided on who the target audience will be they need to determine their best marketing methods to use. How they advertise the film is extremely important, without this people are unaware of what the film is about and what to expect. The distributor will also have to figure out how much they can spend on the marketing of the film which will be divided into above the line and below the line costs.

The trailer is has an extremely important role to play because it allows the audience to know what to expect. They can learn what theme the film is, what key characters there are and what actors will feature in the film. The stars of the film is a key part as many people will be attracted to go and watch it because of the big names, therefore is important from these to feature in the trailer.